What I am discovering is that the majority of small, established businesses in my corner of the world are entering the blogosphere out of necessity, but rather reluctantly. These are intelligent, creative, entrepreneurs whose successes are a result of nurturing an idea with painstaking care, endless energy and calculated risks. Entering the social media arena, however, fills them with dread.
The main stumbling block for most, is that we were not raised in social media, like the following generation whose social lives are a cornucopia of Facebook, Twitter, smart phone apps, texting, IM'ing, chat rooms, Skype, YouTube, and online multi-player video games. Not to mention their online academic world of homework submissions, online tests, course selections, school applications and simulations.
|Cinque Terre, Manarola, Italy|
Like learning a language, you acquire new words, then accumulate enough words to form sentences. The tenses begin to make sense and you find yourself able to speak, then converse. The more you use it, the better you get.
Now to find the time! It is an investment in your business. It is important to make the time or ask for help. Your fluency will improve with time and you may even ask yourself why you didn't dive in earlier!