It can be hard to wrap your mind around social media, especially if you were busy with other more important things in life when it emerged, or if you watched it emerge but just hoped it would go away. With social media clearly here to stay (as 1,600 staffers at P&G – the world’s largest marketer - are being laid off upon the CPG giant’s realization that Facebook and Google advertising is more efficient than traditional advertising), anyone with a product or service to market should become knowledgeable on the subject and start actively marketing through social media.
To a social media newcomer, explaining the differences between the tools can be confusing. Not to mention, new tools keep popping up. Here is a great whiteboard breakdown, from Douglas Wray, via geek.com, to set us all straight.
This is great! It is all clear to me now. What do you think?
I think I need a donut.