Since I launched my business, many people have asked me why I chose “Red Cupboard” for the name. I thought I would take a minute to explain what inspired the name. But if you are looking for the name’s origin to be attached to a strategic business decision, I have to warn you that you will be disappointed!
I think the original owners of the house painted the cupboard red to bring out the red fleck in the multicolored, spotted, linoleum floor. The rest of the cupboards and drawers in the kitchen were white and metal. For the 40 years my parents owned that house, the red cupboard was home to an eclectic collection of things that could only be described back then as necessities; and treasures now. They weren’t items we used every day, but often enough to be kept nearby. The doors opened with metal latches and the contents inside the red cupboard were generally pretty big and bulky, such as:
- the electric frying pan we used every Friday for fish fries,
- the wooden salad bowl set that came back from a rare trip to Hawaii,
- the Waterford pitcher that came out on special occasions,
- the onion bin in which the onions found a cool, dark place to sprout,
- crayons, paper and scissors piled haphazardly into one of the two drawers with metal cup pulls,
- the rotating three-way condiment caddy, and
- cheese trays and platters, most notably, the Spode platter that righted our ship as my sisters and I struggled to cope with the loss of our parents.
The upper and lower doors of the cupboard were separated by a wide shelf, a little over 4 feet high, which housed my mom’s cookbook collection and canisters of flour, sugar and tea.
It seemed like there was always a reason to look for something in the red cupboard. None of the other cupboards in the kitchen were red, so we always used its full name – never “look in the hall cupboard,” or “try the tall cupboard,” or “it’s in the back cupboard.” “It’s in the red cupboard” was such a natural part of our kitchen conversation -- especially when we returned from college and had completely wiped from our brains where everything was stored.
My mom renovated her kitchen while she was in her “Monet Period” and painted the red cupboard lavender, along with the bench and chairs in the adjacent nook. She picked this color to complement the dappled, pastel, watercolor-like wallpaper she chose for the kitchen walls. But the “red cupboard” remained. We all still referred to it by its original name. Even my mom never made the change and continued to direct us and her grandchildren to the “red cupboard.” Snacks eventually migrated to the red cupboard and it became a little hang-out spot for my dad as he tried to sneak a snack in the shadowy hallway.
Despite the cupboard’s makeover, you could always see the red when you opened the doors – the permanent little drips that had dried as they were running down the inside of the door during its original paint job. By the time my mom sold the house, little red nicks could be seen here and there on the exterior, as if its true color continued to try to peek out from under its cover.
Memories of that house and the childhood I spent in it are anchors to me. And for its steadfastness and quirkiness, that red cupboard brings a smile to my face. So I picked it as my business name – not because a client will “find everything she needs in the red cupboard” but because it represents where I came from and reminds me of the dependability, persistence and humor I need to take this business where I want it to go.