To help crack a writer’s block, it is essential to stay on top of trending topics by adapting a few of the following techniques:
- Monitor Twitter & Facebook discussions and industry leaders.
- Read the blogs you have sought out and subscribed to.
- Poll your community.
- Use LinkedIn Answers to troll for what questions are being asked in your industry.
- Visit trending sites or social bookmarking networks to see what gets the most votes.
I recently read a blog post by Scott Weighart of Bates Communications who nicely summed up the tone of content to which he is attracted. I would draw up an identical list, so I thought I’d share his with you:
- Here’s a really provocative, interesting article that I wanted to share with you.
- Here’s a funny observation or a counter-intuitive take that I have about something relevant to you in the world today.
- I’ve got a concise thought about my area of expertise that will really make you stop and think differently about a topic that interests you.
- I wanted to share a little story with you that will entertain, challenge, or move you emotionally.
I especially like his last point which includes the “out” to write about a side topic, but one in which your target audience may be interested. As I exercise my own communication strategy for my business, I like the flexibility to include blog topics beyond my industry in order to develop a closer relationship with my readers. Those off-topic posts won’t solidify a reader’s opinion of my social media skills, but it might help shape in their mind whether they would like doing business with me.
The more posts (blogs, Facebook, Twitter, etc.) we read from others, the better “ear” we will develop for recognizing tone. Understanding the differences between flat and sharp enables us to develop our own unique business or personal tone.
Let the music begin!